Hours: 27 hours lecture, 27 hours laboratory
Description: This course provides an overview of online marketing applications. It includes creating websites using cloud based software, building media-rich content for blogs, and developing marketing strategies using Search Engine Optimization (SEO) tools such as Google Analytics. It also covers email marketing software to create and manage mailing lists, newsletters, and automated campaigns. Additionally, it covers audience building with other cloud based marketing tools such as podcasts, ebooks, webinars, and more. All software used in this course is free, cloud based, and mobile.
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